The Web, the Manufacturer and the Customer

This is a short tail about the progression of the relationship between the Manufacturer of RVs and the Retail Customer.

For decades, the traditional relationship between the retail customer and the manufacturer of RV has always run through the local selling dealer or the local servicing dealer.  This three tier approach to handling the customers had a few convenient benefits such as face-to face interaction.  A sense of security from the retail customer that the “guy” down the street could take care of them in the event something was to happen to their unit, or the ability to physically look at the inventory on the local dealer’s lot at any moment, even though it may be the third time the customer may have seen the unit.

This traditional Dealership customer arrangement certainly has a place in the market place; in fact, it remains the primary system of new RVs being sold to the retail customer.  It may never go away; some people simply enjoy that camaraderie of physically visiting the local shop.

In the 90’s, as the internet was emerging, the RV industry was not quite ready to fully embrace the positive impact because there was still much to learn about and the internet was not considered “safe” for the retail customers.  Challenges such as, the availability of the internet, to scams and overall financial security of information tempered the excitement of the internet for many of us in the RV industry.  In addition to the overall concerns with the internet that all industries were dealing with, the RV industry debated over the effect on Dealer-Manufacturer agreements, pricing and other legal issues.  The result of all this fodder was the delay of the inevitable, the web becoming the principal arena for RVs to be sold.

Somewhere between Steven Jobs’ development of the IPhone or the improvement in the speed of the internet, customers have decided that the internet is the best way to gather information and make buying decisions on their next RV.  Easily accessible videos and relevant content from the manufactures have changed the importance of the dealer to focus on other areas of their business to maintain value for the customer or more importantly has added value to the relationship between the manufacturer and the retail customer.

A recent study suggests that 68% of the people buying an RV use the internet as their primary source of information.  Moreover, this study indicated that 21% of the customers still do not use the internet as a source of information.  This change in the buying habits of RVers is staggering.  The importance of the beautiful brick and mortar facilities that span across the US has been minimized by the importance of the structure of the web page on the computer screen in front of the retail customer.  The epic change in the way information is gathered will certainly change the landscape of all people making a living in the RV industry.

As dealers reprioritize their business models and manufacturers enhance areas of their operation to deal with these tectonic shifts in who is presenting whom the products.  The old traditional way of the dealer gathering information from the factory and dispensing it through their website or through some type of propaganda is no longer efficient or necessary.  It seems the dealers will began focusing on areas that they can remain profitable and relevant such as service and pre-owned inventory.

RV Manufacturers will begin to see the value in creating impressive content to sway those customers to buy product they build.  This will require many companies to embrace the retail customer uniquely and with pertinent information.  For many years, the market will embrace a hybrid approach to satisfying the customer needs of high quality information and the personal touch of the local dealership.  Then slowly as the market begins to consolidate and smaller manufacturers try to find their value and improve their market share, the Factory Direct business model will become more prevalent.

As manufacturers get better at communicating with the retail customer and the content they produce becomes more persuasive, the retail customer will see less of a need for the local dealership when buying a new RV.  That relationship no longer adds value to the buying process.  As smaller manufacturers gain market share because they are able to save the retail customer thousands of dollars by eliminating the “middleman” and the customer get to select the options and appointment they want when they buy from the factory, the bigger manufacturers will take notice.

At the end of this transition, new RVs will only be sold by manufacturers.  Local Dealerships will perform master level service and offer large inventories of pre-owned units and the RV industry will have its highest customer satisfaction rating in the history of the industry.  Because the manufacturers will build exactly what the customer wants, the product will be newer and fresher, the cost will be lower and the customer will be more educated.   In addition, the service work being done in the field by the local dealerships will be the best and the pre-owned inventory will be properly maintained and anyone buying a used unit will be happy with their purchase.

At Nexus RV, we have made the transition.  We urge all those people looking to buy what they want at a lower price and receive the very best buying experience available today to come to our website at www.nexusrv.com and join us in the future of the RV industry.

NeXus RV Videos on YouTube!

Visit NeXus RVs YouTube video page to see videos of new class c motorhomes, new class b+ motorhomes, as well as our used inventory, video tours of the facility, and customer reviews and testimonial videos.

http://www.youtube.com/user/ClassCMotorhomes?feature=mhee

2013 Viper Class B+ Motorhomes are here!

[slideshow]

Check out the new 2013 Class B+ Vipers. Available now at NeXus RV. Call Claude or Dave to find out how to purchase your new 2013 Viper to your specifications, and remember by buying factory direct you will save thousands!

For more photos and videos of new 2013 vipers, visit: http://www.nexusrv.com/viper.php and call toll-free: 1.855.786.3987 to talk to Claude or Dave.

Why buy a Class C Motorhome?

After 17 years of selling all types of RVs to the retail public, it has become apparent that there are several key factors that customers expect in their RV. The importance of these items may vary from person to person but they are consistently on the list when retail customers make their buying decision.

These important items have made our decision, at Nexus RV, to build Class C Motorhomes and Class B+ Motorhomes. Here are the biggest motivators in selecting this type of product when RVing in North America:

1. Safety- Class C Motorhomes and Class B+ Motorhomes products are safer to drive than any other type of RV made today. The Ford Chassis has dual airbags which is rarely available in the Class A or Diesel products.

2. Drivability- Driving a Class C Motorhome is very similar to driving a car or an SUV. This fact has made it is for first time RVers and RVers that are getting older to maneuver on the highways and byways. The cockpit is comfortable and lower to the ground and the driver is behind the front axle giving you more visibility of things around you.

3. Sleeping Capacity- Having the extra bedroom in the overhead is mandatory for many of those retail customers who have children or grand children that go on trips as a family. This nice feature allows you to sleep two extra people without opening the hide a bed sofa in the living room. In the event that you do not need the extra sleeping the Class B+ Motorhomes product gives you nicely finished entertainment center for those couples or singles enjoy the RV lifestyle.

4. Serviceability- Because the entire cockpit and front end of the cut-a-way chassis is like a van, every Ford Service center will work on this product without hesitation. Unlike the Class A or diesel motorhome, that requires a special service center and or truck facility to be service, the Class C products can get in and out quickly and conveniently keeping customers driving down the road.

5. Size- Class C Motorhome products are typically shorter and lower profile than their Class A and Diesel big brothers. Many camp ground restrictions make it difficult to own a unit that is too long or too tall. Class C Motorhome products are designed to give customers maneuverability into areas that may be impassable by the bigger Class A products.

6. Price- Class C Motorhomes and Class B+ Motorhomes products have proven to be the best value while keeping as much of your hard earned money in your pocket. There is anywhere from a $25,000-$100,000 difference in the sale price of a Class C and a Class A/Diesel Pusher. This has made “Right sizing” a thing that is occurring on a daily basis. In a day and age that banks are requiring a lot of information from retail customers in order to finance a RV, the Class C Motorhome product is a great alternative to stay well under $100,000 and enjoy the RV lifestyle.

7. Floor Plan- this features ties into the sleeping capacity but is more comprehensive. The Ford Cut-a-way Chassis gives you 14,500 lbs. This high GVWR allows for a nice selection of truly functional floorplans. In fact, you can get anything from a 23’ to a 32’ with three slide-out rooms. Most recently, Driver and Passenger seats that swivel have become available making the Class C Motorhomes are far more versatile while maintaining all the elements that make it the product of choice for today’s RVer.

At Nexus RV, we believe so strongly in these features that we are building our company on being the number one factory direct manufacturer of Class C Motorhomes and Class B+ Motorhomes  products in the industry.

For more information call 1-855-786-3987 or visit our website at www.nexusrv.com

Claude Donati President Nexus RV

Steel VS Aluminum

Steel VS Aluminum

For many years the RV industry has used a light-weight tubular aluminum framing to act as the foundation in creating strength for the “box” of their motorhomes. This strategy has had little discussion as most manufacturers favor working with aluminum because of perceived weight savings as well as the ease of spot welding and moving the framing process down the assembly line without truly measuring the safety factor.

At Nexus RV, we have done some additional research and what we found is very important. We know that steel has added strength and durability to our construction. Prior to making high-strength, low-alloy tubular steel part of our standard construction, we had scientists compare the standard aluminum tube to our steel tube and the results were exactly what we expected. Nexus RV has produced a framing system that is 50-70% stronger than the rest of the industry. This decision to use steel not only increases the overall strength of the frame, but will also eliminate the chance for oxidation as the fasteners used by Nexus RV are galvanized steel screws. Oxidation is the process in which the mixing of two types of metals(steel and aluminum) together cause corrosion. At Nexus there is no chance of oxidation as we do not use any fragile tubular aluminum.

Another great benefit to high-strength/low-alloy steel is that the welds are able to be much stronger due to the strength of the steel. Contrarily, when dealing with thin light-weight aluminum, it is difficult to achieve a strong weld. This limitation increases the chance for welds to break in the frame of the unit.

A criticism of using steel is adding weight to the motorhome. This is true, but using a high-strength low-alloy steel will limit the increase in weight while giving the structural framing the benefit of steel. In fact, we have added only 50-60lbs to each unit built due to the differences between aluminum and steel. We feel the added weight is well worth it in the event of your motorhome needing that extra strength as you travel around the country.

This is just one of the unique advantages when you buy factory direct from Nexus RV. You receive the best components with top-notch engineering on all our Class C Motorhomes  and Class B+ Motorhomes product. This is one of many Nexclusive features that makes the Phantom Class C and the Viper Class B+ motorhomes some of the finest RVs in the world.

For more information, check out our website at http://www.nexusrv.com

Thank you for your interest in our products, we look forward to becoming the standard for the industry in quality and safety as well as design. .

Buon Viaggio

Claude Donati

President

Nexus RV

www.nexusrv.com

toll-free 1-855-786-3987

Factory Direct Model Works

Factory Direct Model Works

Recently, Mike Molino, RVDA President, wrote an editorial in the September/October issue of RV Business. This magazine is primarily an inside industry trade magazine that informs those that supply, manufacture and sell RVs of current affairs. I read with astonishment the candor in which Mr. Molino delivered the current philosophy of the Recreational Vehicle Dealer Association.
It appears the association is concerned with sales that occur outside a dealership’s given territory and with service centers that work on RVs that don’t sell that product. Interestingly, if the association had their way, customers would pay more for their RVs because you would only be able to buy your RV from a local dealer. Consequently, they would pay more to have their unit serviced because the customer could only get their unit serviced by a stocking dealer that would charge more per hour for repairs in order to cover the large overhead associated with stocking large inventory. By restricting the options a customer has can only increase the cost of both the unit and servicing the unit after the sale.
At Nexus, we sell Class C Motorhomes and Class B+ Motorhomes directly to the retail customers, and we have set up a network of servicing dealerships throughout the country that is more extensive than any other dealership in the industry. The fact is RVers travel throughout North America and relying on the local selling dealership to handle the service needs is nearly impossible. Many times the RVer is thousands of miles away from the selling dealer and must rely on mobile service centers and “non rolling stock service providers” to get them on the road. The current Manufacturer-Dealership business model has failed horribly with supplying customers with the service support they need. Removing all the politics and restrictions to making customers happy is the foundation that Nexus RV is working toward.
As for the selling of RVs directly to the retail customer, without the dealer network, will save customers money. The buying experience when buying from a factory direct cannot be matched by a dealership. The overwhelming advantages are easy to see. First, retail customers are looking for as much information on how their unit is built as possible. In fact, many retail customers want to understand each and every process and component that goes into the building of the unit. As a factory direct company, we know everything there is to know about our product and the reason behind each design. When visiting a dealership, the customer can only look at finished product and the dealership personnel have little information on each model because they represent many different companies and they have too much to remember. This lack of knowledge can cause many other problems down the road. Secondly, when buying factory direct, the retail customer has the ability to “menu customize” their unit. Picking fabrics, outlet locations, paint colors and important options makes the retail customer feel like they had some input on their unit. Contrarily, buying from a dealership, the retail customer is pushed hard into buying the “green one” on their lot because the dealership is trying to move the inventory as it has been on the lot for up to a year or more. Enticing customers to buy aged units with “rot lot” by lowering the price is a recipe for a dissatisfied customer. Buying factory direct, the retail customers gets to buy a unit with little miles on the odometer and that has been freshly built. The unit is truly new.
Finally, one of the most compelling reasons to buy factory direct is the value customers get when eliminating the “middle man.” At Nexus, we have measured the savings we have given our customers. After a year in business, we have saved our customers an average of $7,100 dollars. Imagine, a better buying experience because of more information, better service because of a national service network, a better unit because it is newer and it is built to the customers specs and at a lower price. Do not let anyone tell you different, if you can get all those benefits to buying from a factory direct, you should do it!

Visit www.nexusrv.com for more information

A new way to sell Class C Motorhomes and Class B+ Motorhomes

Nexus RV- A new way to sell Class C and Class B+ Motor homes

Nexus RV Factory Direct Motor home Sales

Where are we now?

At Nexus RV, we have completed our first full year in business and we have enjoyed great success and progress toward building the best Class C Motorhomes and Class B+ Motorhomes buying experience ever seen in the industry. Factory Direct works!  Take advantage of it.

Our product at Nexus RV has immediately achieved recognition as one of the best products in its class.  The Phantom Class C Motorhome was selected by the focus family for the HGTV RV 2012 show during shooting at the Hershey PA RV Show.  Their selection was based on high quality components and construction and functional floor plan design as well as the huge savings verse the competition.  The Viper was also chosen by the focus family for many of the unmatched upgrades offered in the unique design of the Nexus RV products.

In our first year we had over 2000 visitors to our beautiful 10 Acres facility in which we offer an “anytime” plant tour philosophy.  If we are there, you are welcome to walk the production line and see your product being built.  This intimate view of the construction of the units has been a big benefit to customers as they are finalizing their decision on what product to buy.  There is one thing for certain, once customers see our production line, they buy Nexus!  Our staff has done a great job of maintaining the highest standard of cleanliness and quality.  The quality being built by the seasoned staff at Nexus RV is impressive.  We have delivered over 120 units and our product has received big compliments from our owners.

We have established a large service network throughout the US and Canada and look forward to offering the best service support verse any dealership and manufactures.  We believe that the service relationship starts with a great orientation.  We finalized the installation of 10 hookups on our campus to offer a comprehensive product orientation when you pick up your unit.  For those that simply want to have the unit delivered to your driveway, we have finalized many product videos to answer any questions you may have.

We offer 8 models in two categories:  Phantom Class C Motorhomes and Viper Class B+ Motorhomes products.   These models are the most popular models sold in the industry with the added twist of being built on the strongest and most thought out design.  Specifically, the all steel cage construction giving you 72% stronger protection was a big part of why people chose our product, safety first!  Also, our 5” truly seamless fiberglass roof made huge impressions on all those people that took a plant tour in 2011.   Nexus RV has designed several other impressive product features that make the Phantom and the Viper the best in their class and worthy of the attention they have received in the first year in the market.

If you are in the market for a Class C Motorhome or Class B+ Motorhome or even a Class A Motorhome, give yourself a treat and spend some time shopping with the people committed to delivering the best product possible at the best price in the market.

Factory Direct Model Works

Factory Direct Model Works

Recently, Mike Molino, RVDA President, wrote an editorial in the September/October issue of RV Business. This magazine is primarily an inside industry trade magazine that informs those that supply, manufacture and sell RVs of current affairs. I read with astonishment the candor in which Mr. Molino delivered the current philosophy of the Recreational Vehicle Dealer Association.

It appears the association is concerned with sales that occur outside a dealership’s given territory and with service centers that work on RVs that don’t sell that product. Interestingly, if the association had their way, customers would pay more for their RVs because you would only be able to buy your RV from a local dealer. Consequently, they would pay more to have their unit serviced because the customer could only get their unit serviced by a stocking dealer that would charge more per hour for repairs in order to cover the large overhead associated with stocking large inventory. By restricting the options a customer has can only increase the cost of both the unit and servicing the unit after the sale.

At Nexus, we sell Class C Motorhomes and Class B+ Motorhomes directly to the retail customers, and we have set up a network of servicing dealerships throughout the country that is more extensive than any other dealership in the industry. The fact is RVers travel throughout North America and relying on the local selling dealership to handle the service needs is nearly impossible. Many times the RVer is thousands of miles away from the selling dealer and must rely on mobile service centers and “non rolling stock service providers” to get them on the road. The current Manufacturer-Dealership business model has failed horribly with supplying customers with the service support they need. Removing all the politics and restrictions to making customers happy is the foundation that Nexus RV is working toward.

As for the selling of RVs directly to the retail customer, without the dealer network, will save customers money. The buying experience when buying from a factory direct cannot be matched by a dealership. The overwhelming advantages are easy to see. First, retail customers are looking for as much information on how their unit is built as possible. In fact, many retail customers want to understand each and every process and component that goes into the building of the unit. As a factory direct company, we know everything there is to know about our product and the reason behind each design. When visiting a dealership, the customer can only look at finished product and the dealership personnel have little information on each model because they represent many different companies and they have too much to remember. This lack of knowledge can cause many other problems down the road. Secondly, when buying factory direct, the retail customer has the ability to “menu customize” their unit. Picking fabrics, outlet locations, paint colors and important options makes the retail customer feel like they had some input on their unit. Contrarily, buying from a dealership, the retail customer is pushed hard into buying the “green one” on their lot because the dealership is trying to move the inventory as it has been on the lot for up to a year or more. Enticing customers to buy aged units with “rot lot” by lowering the price is a recipe for a dissatisfied customer. Buying factory direct, the retail customers gets to buy a unit with little miles on the odometer and that has been freshly built. The unit is truly new.

Finally, one of the most compelling reasons to buy factory direct is the value customers get when eliminating the “middle man.” At Nexus, we have measured the savings we have given our customers. After a year in business, we have saved our customers an average of $7,100 dollars. Imagine, a better buying experience because of more information, better service because of a national service network, a better unit because it is newer and it is built to the customers specs and at a lower price. Do not let anyone tell you different, if you can get all those benefits to buying from a factory direct, you should do it!

Claude Donati

President

NeXus RV

www.nexusrv.com

Toll-free: 1-855-786-3987